Rewrite-risk score
0Google rewrites 76 % of title tags. Four heuristics tell you how likely your title is to be rephrased.
- Length
- 0 / 35
- Pipe symbols
- 0 / 20
- Repetition
- 0 / 25
- Promotional adjectives
- 0 / 20
Write a title, count pixels, never get truncated in the SERP — all in one tab.
Google rewrites 76 % of title tags. Four heuristics tell you how likely your title is to be rephrased.
AI Overviews preferably cite titles that read like an answer to a user query. Three signals shape the likelihood.
No power words yet. A deliberate pick from urgency, specificity, value or curiosity can lift CTR without spam risk.
No CTR boosters in the title. Brackets [2026], parentheses (method) or a number near the front lift click-through.
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You type a title into your CMS, glance at the character count and assume anything under 60 is safe. Days later it shows up in Google, cut off mid-word. The reason: Google measures pixels, not characters. This checker measures pixels live, shows the SERP preview side by side for desktop and mobile and estimates how likely Google is to rewrite your title.
The title tag slot in the Google search result page is 580 pixels wide on desktop, 920 pixels on mobile. These values come from rolling SERP audits in Q1 2026 and cover the bold rendered title row in the current layout variant. Anything longer gets truncated with the … ellipsis — usually right in the middle of the most important word.
Pixel measurement is more reliable than character counting because the SERP font is proportional. A capital M is three to four times as wide as a lower-case i. A title built from many narrow letters (I, l, t, .) can reach 65 characters without truncation. A title with many wide letters (W, M, Q) gets cut already at 48 characters.
The checker does what Google does: it renders your text internally in the same font (Arial as the fallback, which on most operating systems matches the SERP renderer), reads the pixel width via the Canvas API and compares against the threshold. You see:
A Seer Interactive study from Q1 2025 (based on an audit of ~150,000 URLs) found that 76 % of all title tags get rewritten by Google in the SERP, with 60–87 % of meta descriptions also affected. The most common triggers:
| Trigger | Effect | Measured in the tool |
|---|---|---|
| Length over pixel limit | Title gets truncated or reworded | Yes, pixel bar + preview |
Pipe symbols as separators (A | B | C) | Title reads like a spam directory list | Yes, pipe score |
| Promotional adjectives | Title reads like marketing, not information | Yes, promo score |
| Keyword repetition 3× | Classic keyword-stuffing signal | Yes, stuffing score |
| Brand suffix dominates | Brand before content confuses the classifier | Indirectly via brand position |
The rewrite-risk score in the tool sums the first four factors into 0–100. Low (0–29) means Google usually keeps your title as is; medium (30–59) signals a likely tweak; high (60–100) is the zone where Google is virtually guaranteed to rewrite the title.
Practically: keeping each of the four factors at low values means staying in control of what shows up in the SERP — though Google of course always has the last word.
In September 2024 Google removed the breadcrumb row from the desktop layout. Before that, Google showed kittokit.com › en › tools › heic-to-jpg as the URL path preview; since then it shows https://kittokit.com/en/heic-to-jpg as the full URL plus the 16 px favicon slot and site name on the side.
In August 2026 Google applied the same change to mobile — mobile SERPs now display the same favicon-plus-sitename layout as desktop. The consequence for SEO managers: URL readability matters more, because it no longer breaks across breadcrumb segments. Speaking URLs (/en/heic-to-jpg) read better than cryptic ones (/en/tool?id=42).
The SERP preview in the tool mirrors the current layout: favicon slot, site name, URL on one line, title in bold, description in two lines. Look at the preview long enough and you intuitively see whether the title works in a real SERP.
AI Overviews (Google’s generative SERP answer), Perplexity, ChatGPT and Claude preferentially cite titles that read like a direct answer to a user question. The Princeton GEO study (Aggarwal et al., KDD 2024, “GEO: Generative Engine Optimization”) empirically measured which title properties lift the citation probability:
The citability score in the tool sums these three signals into 0–100. High (70–100) means the title fits the format LLMs prefer to cite. Medium (35–69) means one of the three signals is missing. Low (0–34) means the title is declarative without entities — not wrong for classic organic SEO, but unsuitable for AI citation boosts.
Hard disclaimer: the mapping is an approximation of Google’s AI Overview logic. Nobody outside the system knows the real weights. The heuristic offers direction, not a guarantee.
Power words are terms that hit emotionally or cognitively — urgency, specificity, value, curiosity. Backlinko (2023) and CXL Institute (2024) measured the CTR lifts across several studies. Four categories with their typical members:
The power-word detector in the tool shows these words as colour-coded pills next to the title — orange for urgency, olive for specificity and value, grey for curiosity. Rule of thumb: one or two power words lift CTR; three flip the effect into a spam signal (and trigger the rewrite score). Dose deliberately.
Three mechanical title patterns are well documented:
[2026], [step-by-step], [template]. Lift CTR by 15–20 % (Backlinko 2023, measured across 5 million titles). They act as visual sub-headers and pull the eye toward a concrete aspect.2026, Q1 2026). Lift CTR by ~9 %. They signal recency and work particularly well when the content is refreshed annually.7 tips, 10 methods, 5 mistakes). Lift CTR by ~23 %. They promise a finite list, which lowers the click risk for users.The CTR-booster detector shows recognised patterns as olive pills. The lift figures stack but not linearly — three boosters is the practical ceiling before the title starts to look cluttered.
Other tools in the kittokit ecosystem that fit SEO and marketing workflows:
The answers to the most important questions are in the FAQ block above — they emit as structured JSON-LD (FAQPage) for search engines and answer voice-search queries directly.
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